Danny's been breaking boundaries and setting records for over two decades. If he's not one of your favorites, you need to do your homework.
From The Press Release:
THE LEGENDARY DANNY
WAY
CELEBRATES 20 YEARS AS
A PRO SKATEBOARDER
dcskateboarding.tv Serving up a D-Way
Video
Every Day Throughout November
November
3, 2009 – Vista, CA – Throughout November DC celebrates 20 Years of pro
skateboarding by one of the most iconic and legendary skaters of our time:
Danny Way. Check out http://www.dcskateboarding.tv
for exclusive content celebrating his career so far, including a new video
every day for the next 20 weekdays throughout November.
Even people who don’t follow skateboarding
have probably seen a photo of him. At the age of six, Way began skating street
at Del Mar Skate Ranch with his older brother Damon (Co-Founder of DC). By the
time he was 10 he had two sponsors, and by the age of 12 he had discovered
vert, joined the H Street Skateboard team as an amateur, and launched
immediately into production of “Shackle Me Not” and “Hocus Pocus,” two of the most influential skateboard
movies of all time. After turning pro at the very young age of 14, he kicked
off DC as the first team rider along with Colin McKay, with various contest
wins and accomplishments in the late ‘90s giving him more fame and respect.
After jumping out of a helicopter into a vert ramp twice, his vert, MegaRamp,
and street performance in “The DC Video” and follow up in “The DC Video, Deluxe
Edition” gave him unprecedented notoriety, including earning “Thrasher’s”
Skater of the Year making him the only skater to earn the prestigious award
twice.
As far as records and accomplishments, in
2004 he rolled into a gold medal in Big Air (on the MegaRamp, invented by Danny
himself) at the X Games, then again Gold in 2005, 2006, a Silver in 2008, and a
Gold in Big Air Best Trick in 2009. Global acclaim followed in 2005 when he
became the first person to jump the Great Wall of China on a skateboard. The
follow-up was a drop from the 82’ neon guitar outside the Hard Rock Hotel Las
Vegas, earning him another world record: highest bomb drop. The list of World
Records, medals, and wins is seemingly endless.
“DC
would not be DC without Danny Way,” said Ken Block, DC Co-Founder and Chief
Brand Officer. “His first signature shoe with DC back in 1994 helped us open
our first accounts at skate shops, and his ongoing progression of the sport
across all genres—vert, street, tranny, SuperRamp, MegaRamp—has continually
challenged people’s preconceived notions of what’s possible on a skateboard.
Like DC his dedication to skateboarding is unwavering—Danny’s still going
strong, and we are all lucky to have him do what he’s done over the last 20
years.”
Beginning
today visit http://www.dcskateboarding.tv
for the release of a video clip a day for the next 20 weekdays. A combination
of legendary as well as never before seen footage will provide a level access
and insight into his career that only DC can provide.
DC
Staff Photographer Mike Blabac has also assembled a gallery of his favorite Way
photos from over the years. Blabac has been the key photographer for much of
Danny’s accomplishments, so the gallery at http://www.dcskateboarding.tv is a
great recap of many of his career highlights, going back to photos from Way’s
first vert pro contest win in 1989.
Way’s
other sponsors—Plan B Skateboards, New Era, Pacific Drive, Independent Trucks,
Nixon—are also supporting his 20th Year in a variety of interesting
ways. Check out each of their sites for more on Way’s incredible career.
###
About DC:
Founded by Ken Block and Damon Way in 1993, DC
quickly grew to a worldwide leader in performance skateboarding shoes and
renowned action sports brand. Today DC stands as a premium global brand whose
product line has expanded to include men’s, women’s and kids’ skateboarding and
lifestyle shoes, apparel, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has
built a world-class team of professional skateboarding, snowboarding, surfing,
BMX, motocross and rally athletes that exemplify and enhance DC’s brand,
develop its signature products and support its promotional efforts.DC is a subsidiary of Quiksilver, Inc.
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