FUEL TV: Mavericks Surf

The fat lady has sung, the curtain is closed, and the waiting period for the 2009 Mavericks Surf Contest is over. Mavericks Surf Ventures, Inc. (Mavericks) announced today that the official waiting period for The 2009 Mavericks Surf Contest® Presented by Sony Ericsson is now closed. The waiting period began on January 1, 2009 and officially ended on March 31, 2009.  Showcasing 24 of the world’s finest big-wave surfers, the largest prize purse in the history of big-wave surfing, and four former Contest Champions, The Mavericks Surf Contest® will return again next season to the epic Half Moon Bay break.

“After consulting with a large number of the Mavericks family—Contest Director Jeff Clark, longtime Mavericks competitors, agencies focused on environmental protection and public safety, surf forecasters, and our sponsor partners—we have decided to conclude the 2009 waiting period and turn our eyes towards next season,” said Mavericks CEO Keir J. Beadling.  “I want to personally thank our army of more than five-hundred special human beings and seventy-five committed organizations for their efforts in getting ready and staying on alert for Mother Nature this season.  It’s a tremendous undertaking unlike anything else, and we’re very lucky to have such a passionate support crew.”

Mavericks benefactors Moose Guen and Jane Sutherland of MVision personally funded half of the 2009 season’s $150,000 prize purse, and Barracuda Networks doubled it as a show of support for the amazing athletes who lay it all on the line on Contest Day. Taking this a step further, all have officially agreed to make this historic prize purse available again during the 2010 Contest season.  Moose Guen commented, “We appreciate that nature has its nuances and the conditions were not right this year. Jane and I are committed to supporting Mavericks, the competition, and most importantly the surfers. We also are appreciative of Barrucuda Networks’ support, so that the unique nature of the prize purse is in place for next season when we all look forward to the best swells ever.” 

So after 3 false alarms, a full winter without contest grade surf, and a $150,000 unclaimed purse, spectators will have to wait till next season to watch the best surfers in the world. Be ready for next year when FUEL.TV does its live webcast from contest central.

--FUELTVED

MAVERICKS ANNOUNCES PARTNERSHIP WITH SONY ERICSSON

"We are proud to welcome Sony Ericsson to the Mavericks family, and grateful for their support,” said Mavericks CEO Keir J. Beadling. "Sony Ericsson is an incredibly innovative company, and they will capture all of the breathtaking and spectacular action using their mobile devices on Contest Day. And as an environmentally responsible organization, we really appreciate Sony Ericsson’s strong efforts toward conservation and recycling.”
 
On Contest Day this season, spectators are encouraged to bring their old mobile phones to the Sony Ericsson tent to be recycled or take a minute and recharge their current mobile phones. All proceeds from the recycling program will be donated to helping the coastline.  In addition, Mavericks spectators can experience the Sony Ericsson W760a Walkman® phone while they are on the beach and even get a memento of the event.
 
Sony Ericsson Walkman® phone’s unique features and cool applications promote the individuality and independence that embodies Mavericks. The W760a Walkman® phone features tilt control gaming, exceptional sound quality with built-in stereo speakers, and a 3.2 megapixel camera. It also has Bluetooth™ stereo streaming, AT&T Navigator GPS location services, AT&T Video Share, and 3G mobile internet for the fastest downloads. The W760a Walkman® phone is currently available at AT&T store locations nationwide.