FIGHT NIGHT DELIVERS FUEL TV’S MOST-WATCHED DAY
UFC On FUEL TV: Gustafsson vs. Silva AlsoProvides Record Audience in Target Demo
LOS ANGELES, CA – UFC on FUEL TV: Gustafsson vs. Silva, the second UFC® Fight Night on FUEL TV (www.fuel.tv), delivered the network its most-watched day in history and most-watched program among the target demo of M18-49, according to figures released by Nielsen Media Research. The action-packed three-hour program, which featured six live bouts, was the second of FUEL TV’s six exclusive UFC events in 2012. The live telecast aired Saturday afternoon, April 14, with an encore presentation later that evening.
FUEL TV audience highlights, Saturday, April 14:
· UFC Fight Night on FUEL TV had 326,000 Total Viewers and 203,000 M18–49 Viewers combined over the two airings of the fight;
· Most-watched day in network history (on both Total Viewers and M18-49) with an average of 71,000 Total Viewers and 44,000 M18-49, +1320% and +2100%, respectively, vs. April 2011;
· Compared to the first UFC Fight Night on February 15, the April 14 UFC Fight Night on FUEL TV was up +9% on M18-49;
· UFC Fight Night on FUEL TV peaked at 298,000 Total Viewers (5:30 PM ET – 5:45 PM ET).
"After our spring break, we’re excited to welcome back the UFC with new live fights on FUEL TV,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. "Our second live Fight Night delivered numbers right in line with our first. We’re enthusiastic for the upcoming schedule through the spring, summer and fall, and we know audiences will keep coming to FUEL TV for live UFC action, as well as key shoulder programming.”
FUEL TV’s next live UFC telecast is the Weigh-in Show for UFC 145: Jones vs. Evans from Atlanta this Friday, April 20 at 4:00 PM ET. FUEL TV’s next live Fight Night is Tuesday, May 15 from the Patriot Center in Fairfax, Virginia for UFC on FUEL TV: The Korean Zombie vs. Dustin Poirier.
In 2012, FUEL TV telecasts more than 2,000 hours of UFC programming, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and postfight shows. In the New Year, FUEL TV offers more UFC programming than any network has ever offered.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule/.
To find out FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports including MMA, surfing, motocross, snowboarding, skateboarding BMX, wakeboarding and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. With more hours of UFC coverage than any other network, FUEL TV is the place to be for live fights, weigh-ins, prelims, pre- and postfight coverage, specials and events you won’t see anywhere else. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching approximately 30 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Grills.