02/26/2012
UFC® Delivers Network’s Most-Watched Week, Most-Watched Day and Most-Watched Program Ever
LOS ANGELES, CA – FUEL TV’s Fight Week, from February 13 to February 19, delivered record ratings for the week, setting all-new highs in viewership across multiple time periods, according to figures released by Nielsen Media Research.
The network also experienced its most-watched day and most-watched program, as well, anchored by the inaugural UFC® Fight Night on FUEL TV with UFC on FUEL TV: Sanchez vs. Ellenberger on Wednesday, Feb. 15. In addition to airing more than five and a half hours live for the fight, the week consisted of numerous UFC programs, totaling more than 150 hours of fight action. FUEL TV’s Fight Week was the first around the six exclusive UFC events the network will air in 2012.
FUEL TV audience highlights:
· Most-watched week in network history with Total Day average finishing up +260% on both Total Viewers and M18-49 vs. the same week last year;
· Prime Time has its top week of all time finishing up +273% on Total Viewers and +400% among M18-49 vs. the same week last year;
· Late Night has its best week ever, ending up +325% on Total Viewers and +400% among M18-49 compared to the same week last year;
· UFC Fight Night on FUEL TV is the most-watched program in network history with 217,000 total viewers and 130,000 M18-49, +1347% and +2067%, respectively, vs. Feb. 2011;
· The Live Fight led FUEL TV to a ninth-place finish among all ad-supported cable networks during Wednesday Prime Time (8pm – 11pm) on Live+SD M18-49 rating
"We were hopeful we’d have strong ratings for our first UFC fight,” said George Greenberg, Executive Vice President and General Manager, FUEL TV. "In addition to Fight Night, we created a special Fight Week theme, with extra UFC shows each day. The results delivered a ratings boost well beyond what was expected given the free FUEL TV preview. The preview raised our distribution about 24 percent, but the audience increases we saw completely blow that away. This proves to me that FUEL TV can play with the big boys.”
In 2012, FUEL TV telecasts more than 2,000 hours of UFC programming, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows. In the New Year, FUEL TV offers more UFC programming than any network has ever offered.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule/. For more information, go to www.fuel.tv, www.fuel.tv/ufc, on Facebook at: www.facebook.com/fueltv, and on Twitter at: @fueltv, #UFConFUELTV
To find out FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports including MMA, surfing, motocross, snowboarding, skateboarding BMX, wakeboarding and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. With more hours of UFC coverage than any other network, FUEL TV is the place to be for live fights, weigh-ins, prelims, pre- and postfight coverage, specials and events you won’t see anywhere else. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching approximately 30 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Grills.
