December Delivers 12th Straight Month of Audience Increases
Network Posts +164% Prime Time and +122% Total Viewership Growth Vs. 2011
LOS ANGELES, CA – FUEL TV crushed 2012. For the year, the network finished as the number-one ad-supported cable network in year-to-year percentage growth among households, total viewers and men 18-49 during total day and prime time, according to figures released by Nielsen Media Research. In 2012, prime time viewership increased +164% compared to 2011, while the network’s total day viewership grew +122% vs. 2011. Compared to the equivalent time period in 2011, FUEL TV’s viewership increased for an unprecedented 53 consecutive weeks and 12 straight months.
"2012 has been an incredible year for FUEL TV and we are excited to see the extraordinary viewership growth month after month,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. "Driven by the power of the Ultimate Fighting Championship® and its passionate and loyal fan base, we have seen unbelievable increases in all demos throughout the year. We know the trend will continue in 2013. The UFC product is without a doubt the major league of MMA and you cannot find this quality of fights anywhere else.”
With the start of the larger seven-year rights deal between the FOX Sports Media Group and the Ultimate Fighting Championship (UFC®), FUEL TV kicked off 2012 with a 24-hour marathon of UFC® programing on January 1 and the viewership increases were immediate. Throughout the year, the network became the de facto home of the sport, hosting more UFC® programming than any network has ever offered.
In 2012, FUEL TV telecast 31 live UFC® Weigh-in and Postfight shows, nine live Prelims, and six live UFC ON FUEL TV Fights. In addition, the network showed a mix of additional UFC® news, highlight and lifestyle programming. The UFC® content supercharged FUEL TV’s viewership and complemented the network’s mix of motocross, boxing and adrenaline-fueled sports and entertainment programming.
The year ended on a particularly strong note, with December ending as the network’s third most-watched month of prime time and fourth most-watched month ever. A UFC® Holiday Knockout marathon on December 25 delivered the sixth most-watched day in network history.
Additional Audience Highlights:
Extensive UFC® coverage continues in January with FUEL TV telecasting the live Weigh-in, Prelims and Postfight shows for UFC ON FX 7: BELFORT VS. BISPING on Saturday, January 19; and the Weigh-ins and Postfight shows for UFC ON FOX 6 on Saturday, January 26.
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule. For more information, go to www.fuel.tv/ufc and on Facebook at: www.facebook.com/fueltv and on Twitter at: @FUELTV #UFConFUELTV
To get FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC, surfing, motocross, BMX and more. With more hours of UFC coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.