Fight Drives Network’s Third Most-Watched Day, Fourth Most-Watched Prime Time
LOS ANGELES, CA – UFC ON FUEL TV 6: FRANKLIN VS. LE, the Ultimate Fighting Championship’s (UFC®) historic first visit to China on Saturday, November 10, 2012, delivered FUEL TV’s best Saturday prime time audience ever, according to figures released by Nielsen Media Research. The program also helped deliver the network its third most-watched day and fourth most-watched prime time audience ever.
The three-hour program featured six fights and culminated with the dramatic knockout of former UFC® Middleweight Champion Rich Franklin by Cung Le in the first round of the main event. UFC ON FUEL TV 6 was broadcast three times throughout the day and had 290,000 viewers between all three airings.
Due to the extreme time zone difference, the event aired live in the United States at 9:00 AM ET, drawing 88,000 viewers, FUEL TV’s second most-viewed morning ever. The encore at 7:00 PM ET recorded 143,000 viewers, +63% compared to the live event. The late-night broadcast added an additional 59,000 viewers. UFC ON FUEL TV 6: FRANKLIN VS. LE marks the final live UFC® fight of six this year on FUEL TV. UFC ON FUEL TV 7 will take place on February 13, 2013, and UFC ON FUEL TV will follow on March 2.
Additional Audience Highlights:
· Saturday, November 10 was FUEL TV’s third most-watched day in network history with Total Day up +307% among Total Viewers vs. the November 2011 Saturday average;
· Saturday was the network’s fourth most-watched night of prime time, as the day part was up +461% among Total Viewers vs. the November 2011 Saturday average;
· Saturday late night was up +137% vs. the November 2011 Saturday day part average;
· The live airing of UFC ON FUEL TV 6: FRANKLIN VS. LE peaked during the final quarter hour (11:45 AM ET – 12:00 PM ET) with 128,000 Total Viewers, +45% compared the event average (88,000);
· The prime time rebroadcast had a peak of 153,000 Total Viewers (7:45 PM ET – 8:00 PM ET).
"We’ve had six fantastic live fights this year and they all delivered record audiences to FUEL TV,” says George Greenberg, Executive Vice President and General Manager, FUEL TV. "Our first year as the primary cable home of the UFC has been amazing, providing the network its most-watched year ever. We’re looking forward to much, much more in 2013 and the years to come. The UFC is a great partner whose entrepreneurial spirit matches up perfectly with the FOX Sports Media Group family.”
Extensive UFC® coverage continues in November with FUEL TV telecasting the live Weigh-in and Postfight shows for UFC® 154: ST-PIERRE VS. CONDIT on Saturday, November 17.
In this year, FUEL TV offers more UFC® programming than any network has ever offered, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and postfight shows, and significant shoulder programming.
To get FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC, surfing, motocross, BMX and more. With more hours of UFC coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.