LOS ANGELES, CA – UFC® ON FUEL TV 7: BARAO VS. MCDONALD on Saturday, Feb. 16, highlighted by the network’s first-ever Ultimate Fighting Championship® (UFC®) title fight, delivered FUEL TV its most-watched day ever, according to Nielsen Media Research. Audience for the London card, which saw interim bantamweight champion Renan Barao defend his belt against Michael McDonald, averaged 195,000 viewers, and peaked from 3:45 PM ET to 4:00 PM ET with 255,000 viewers. On the day, FUEL TV averaged 72,000 viewers, surpassing its prior total day record set on April 14, 2012 (71,000 viewers).
Average household viewership for UFC® ON FUEL TV 7 was up +122% (195,000 vs. 88,000) and +121% among M18-49 (115,000 vs. 52,000) compared to UFC® ON FUEL TV 6. A re-air of the fight at 8:00 PM ET delivered an additional 116,000 viewers, and led the network to its third most-watched Saturday primetime ever (95,000 from 7:00 – 11:00 PM ET). Altogether, the event aired three times on Feb. 16, delivering a combined 352,000 viewers.
The live, action-filled three-hour program on Saturday was the seventh UFC® fight telecast on FUEL TV. UFC® coverage continues this coming weekend with the live Weigh-in and Postfight shows for UFC® 157: ROUSEY VS CARMOUCHE. FUEL TV’s eighth UFC® fight is the following week, with UFC® ON FUEL TV 8: SILVA VS STANN airing on Saturday, March 2 (10:00 PM ET).
For a complete listing of FUEL TV shows, go to: http://www.fuel.tv/schedule. For more information, go to www.fuel.tv/ufc and on Facebook at: www.facebook.com/fueltv and on Twitter at: @FUELTV #UFConFUELTV
To get FUEL TV on your television, go to www.fuel.tv/getfueltv, or call 877-4 FUEL-TV.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports as well as high energy entertainment programming. This includes UFC, surfing, motocross, BMX and more. With more hours of UFC coverage than any other network, FUEL TV is the ultimate destination for live fights, weigh-ins, prelims, pre- and postfight coverage, results and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.